EVALUATION:
Still loving the good bits.
Operating CoDevelop as a training business for 10 years gave Claire Osborn much satisfaction and pride.
Not just because of the successful growth it has enjoyed but also because her and the team really do enjoy what they do. But the business today is very different from when it started, and the brand had started to look a bit old fashioned.
We were invited to take a look at how it could be refreshed and evolved to reflect the work and client base of today.
Our evaluation stage revealed a number of key building blocks that contribute to the ongoing success of the business:
- Referrals are almost always the best leads.
- Courses are always tailored to the clients specific needs.
- Pricing is recognised as being good value for money.
- Repeat business is common.
- Courses are practical and based on solid principals.
- CoDevelop is renowned for often
‘unsticking what’s stuck’.
DIFFERENTIATION:
The world works better when we all work together.
This idea kept coming up in our discussions. As well as being a great sentiment, it is truly at the heart of CoDevelop's business.
Founded by Claire Osborne, her initials form the name of the company as well as the idea of mutual cooperation.
With every training programme being designed specifically for an individual client, effective collaboration is key to making these more effective for the individuals, teams and organisations concerned.
Through our Brand Workshop, we developed the idea of a brand that exhibits the following characteristics;
- An enthusiastic and supportive partner, curious, knowledgeable.
- A natural communicator, interested and interesting.
- Displaying the archetypes of a VISIONARY MENTOR.
- Seeing the potential in people and helping it flourish.
- Understanding that teamwork and collaboration are at the heart of all good businesses.
EXPRESSION:
Collaborative Coaching.
From the fundamental belief in collaboration, the strapline Collaborative Coaching was derived.
It also happens to begin with two words staring in
Co, helping the brand to own the idea of togetherness and teamwork.
CoDevelop is Connected Coaching
CoDevelop is Confident Coaching
CoDevelop is Constructive Coaching
CoDevelop is Compelling Coaching
CoDevelop is Commercial Coaching
CoDevelop is Considered Coaching
CoDevelop is Coordinated Coaching
CoDevelop is Committed Coaching
CoDevelop is Collaborative Coaching
ACTIVATION:
A new website & purpose
Part of the rebrand was to liven up and modernise the overall appearance so we added in colours with a bit more punch and personality.
As usual, this was applied to a new set of Brand Guidelines so that visual consistency can be maintained going forward.
The branding was applied to a new website that seems to have been well received by staff and clients alike.
We've made sure to highlight all of the major brands that CoDevelop works with and also simplified how we present their services for Individuals, Teams and Organisations.
Lastly we undertook a photoshoot at one of their team meetings and this has allowed us to reinforce that CoDevelop is really all about people - both those doing the coaching and those being coached.
“We are delighted with our new brand and website and so are our clients! Our business was six years old and badly in need of a refresh and a new look to match the work we now do with corporate clients - so we called Andy at Kernel Mustard. The whole process was a joy. They ‘got’ us straight away and helped us distill our thoughts and ideas into a new brand which perfectly reflects what we do and how we add value. Andy and the team went the extra mile at every stage to make sure the new brand is spot on and that the new look website speaks for us. I learnt a huge amount throughout the process and have a much clearer understanding of my own business now! Thank you.“