About 90% of startups fail.

And only 51% survive for more than five years.

Founder Zone is an online platform, setup to provide training and content for business founders in order to help them succeed.

Available for a fraction of the price of a traditional management consultancy, the idea is to provide a library of valuable expertise, practical insight, and tried and tested knowledge, to help founders fund, grow and sell their businesses.

The plan is to develop the platform to also include a community aspect where founders can share experiences and advice.

The cost of management consultancy is well out of reach for most startups, so the platform outlines a range of sensible advice to help founders fund, scale and sell their businesses.

Founder Zone believes that every ambitious founder deserves a fair chance of success.

Our Brand Workshop revealed;

• A trustworthy and supportive partner, curious and knowledgeable.

• A natural communicator who is unafraid to speak honestly.

• An activator with powerful human insight and a desire to stimulate others.

• Displaying the archetypes of a MENTOR and a PROVOCATEUR.

• That believes in passing it forward, sharing knowledge and building communities to encourage more positive outcomes for startups.
  

In addition to a funky FZ identity with modern and engaging colours, we concentrated on 3 key propositions;

1. The management consultancy advantage without the price tag.
2. Empowering ambitious founders to scale, fund, grow and sell.
3. By founders. For founders.

All of these clearly set out what makes Founder Zone different.

The resulting design system has been applied widely across a new website and as a background for the many video assets it contains.

The business is currently in a Beta testing phase, and as you would expect they have big ambitions.