Flying Scholarships for Disabled People (FSDP) was set up in 1983 as a living memorial to Group Captain Sir Douglas Bader. After losing his legs in an air accident in 1931, Sir Douglas persisted, against all odds, to resume his flying career with the RAF. He went on to achieve fame in World War II as a fighter pilot and a gifted leader of men, pursuing his talent into a long and distinguished civilian career in aviation. 

FSDP's mission is to inspire disabled adults, building their confidence, self-esteem and future aspirations through the sharing of life changing aviation experiences.

FSDP have now helped over 400 people to change their lives by experiencing the joy of freedom in the air, learning new skills and regaining their confidence.

Our initial review showed a charity that looked like a charity. One that had it's own people at the centre of communications, rather than the people they were set up to help.

In truth, the charity is more about the renewed confidence that comes with a scholarship than it is about flying. We were very focused on making sure people understand the transformative power of this amazing opportunity, given to just 12 people each year.

The strapline was already in place. The phrase 'Reach for the Sky' is the title of a film about Sir Douglas Bader and it's perfect for FSDP.

We updated the branding by adjusting the logo and adding a few brighter, accent colours. The logo retained the iconic wings but a more modern font was introduced to bring it up to date.

A simple set of Brand Guidelines completed the picture.

Firstly we updated the FSDP webite, using Wordpress so that they could easily update it, featuring simple navigation and images with impact. We also made sure that he scholars were the heroes.

Next we were tasked with designing a campaign to encourage scholars to apply. Our view was again to make the scholar the hero, so we proposed the headline I AM KERRY, I AM DISABLED, I AM A PILOT. The scholars loved it and we could apply it easily to each of the relevant disabilities, ideal for targeting in Facebook. The campaign increased initial enquiries by over 300% so it certainly struck a chord.

Then we created three films to help FSDP with fundraising. Initially conceived to generate direct donations, these have since been used very successfully in supporting larger applications for funding