EVALUATION:
Under pressure.
The Pharma sector has changed in recent years, with the pandemic only accelerating the need for organisations to adapt quickly.
The pressure is now on to deliver results by finding new ways to do business
In response to this changing landscape, zyme Group is a new agency venture, combining three specialists under one new umbrella to serve the Pharma industry.
The idea of the total being more than the sum of the parts is not a new one, but in this sector, the power of being able to offer end-to-end solutions is a compelling one.
DIFFERENTIATION:
All the benefits of a big agency, with the flexibility of a small one.
nzyme Group is made up of hand-picked, specialist agencies brought together to deliver value to clients on the journey to full patient access.
The group is agile and attentive with small agency flexibility but big group backing and networks.
All three parts of the new company are focused on the same core values, ensuring a common approach regardless of the project;
customer-centric | insight driven | digitally resilient | value-obsessed.
nzyme has the confidence to say it like it is, even if sometimes that’s a little controversial.
nzyme is an insight driven, thought-leader, informed by its Brains Trust, a group of clinicians and experts on the ground.
People are at the heart of what the business aims to do and they never forget that there is an individual on the end of every campaign.
EXPRESSION:
nzyme - the change agents.
An enzyme is a catalyst that accelerates change, the perfect metaphor for the impact that the agency aims to make.
It's this change that nzyme Group are delivering so our task was to create a brand expression to amplify this message.
The focus is very much on delivering change, so the logo needed to reflect exactly what the business believes about change;
Change is not a matter of chance;
it is a matter of choice.
Change is not a thing to be waited for.
Change is a thing to be curated and
realised through innovative strategy
and implementation.
ACTIVATION:
nzyme - the change agents.
The logo has been animated to show the ongoing interaction between the parts of the business and highlight how change is a continuous process.
Each part of the animated logo is then used for each of the three businesses - nzyme Educate, nzyme Access and nzyme Activate.